With a deceptively catchy hook, a hypnotic beat, and features from two of the city's brightest rising stars, the song was an instant hit this past summer, propelling Father and his AWFUL Records crew into the spotlight. Like many others, I was first exposed to the 15-man (and women!) collective through the song, and I was instantly infatuated with the sprawling, eclectic catalogue of each of the artists. Spanning a number of different youtube, soundcloud, and bandcamp pages, the crew's many projects, singles, mixtapes, EPs, and albums are sometimes hard to find, much less keep straight, and the diverse sounds range from typical southern rap to jungle and D'n'B to the self-described "rhythm and creep" sounds of GAHM and Slug Christ.
In true DIY fashion, the group handles all elements of their releases themselves, including production, engineering, and mastering duties. The members of the group are from a variety of backgrounds, and each brings a different skill set and perspective, though most of the technical stuff is self-taught and learn-as-you-go.
What's even cooler, in my opinion, is that AWFUL is truly a family. From what I can gather through following (stalking) the members on social media and the limited press they have received, everyone really does spend all of their time together, crashing on each other's couches, partying, recording, one-upping. But always encouraging each other to follow his or her own unique (and trust me, a few are quite… unique) artistic visions. There exists a true familial, collaborative spirit that is something special, and something that I hope they are able to retain as they transition from the dark corners of the internet to the world of pop-rap stardom. Well, maybe pop-rap stardom isn't really in store for any of these guys...
At the head of the table, though, sits Father, the group's de facto leader and the most accomplished, and arguably developed, artist of the bunch. If there is a star in AWFUL, he's it. And while it's worth checking out everyone else, I'd like to highlight a few other Father jams. Think of them as bonus squad songs for today.
Father's pre-breakout breakout hit: Coming a couple of months before "Wrist" and with Makonnen jumping on the remix (filmed one afternoon at a legitimate backyard barbecue when he happened to stop by), "Nokia (Remix)" might be just as catchy.
Nokia (Remix):
Another track with a typically silly Father hook:
OMG, Her Butt:
Father demonstrates his softer, more sensitive side with AWFUL songstress ABRA:
Late Nights:
If you like what you hear, be on the lookout for Father's next project, "Who's Gonna Get F*cked First," set to drop sometime this month.
Also, keep in mind that Father is a working artist and if you enjoy his music, think about supporting: https://
Until next time,
CHiLLNiCKY
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